Feb 2019 - Present
Manager Paid Social and Search
- Planning and execution of social media plans - Assist in coaching and managing assistant team members - Performance strategy development, campaign planning & executing, optimization, data analysis - Efficiently managing and optimizing budgets across performance platforms to ensure planned delivery in-line with the client’s business objectives - Playing a key role in supporting business development, as well as building and maintaining client relationships; - Seeking opportunities to test new technologies and betas to drive desired client KPI’s - Developing training sessions for junior team members as well as wider teams across the agency - Gauge social media performance to confirm original objectives and strategies were met - Enable 3rd party tagging and audience tagging to further enable plans - Maintain budget control; develop media schedules and monitoring buys/schedules - Update Director and client team on status of all ongoing client projects - Direct client communications - Handle any client requests – i.e. plan changes, budget changes, provide marketplace information - Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business - Help to facilitate internal and external social media training and development
Mar 2018 - Feb 2019
Digital Analytics and Operations
Ogilvy and Mather
Handling various Clients - KFC, DIFC, Vodafone Qatar, Bridgestone & Firestone, Abu Dhabi Tourism. Setting up the Campaigns in Various Ad Servers: DoubleClick Campaign Manager (DCM/DFA), Sizmek Media and Google Display Network (GDN). Create, manage, and optimize the Display, Video, Gmail, YouTube Campaigns. Building Strategies - Tracking the Website activities through Google Analytics and Floodlights to analyse the ROI of the Campaigns. Daily/Weekly monitoring and optimization of campaigns to ensure campaign success. Monitoring of campaigns pacing and Performance against agreed-upon KPI(s). Reporting: Preparing Weekly reports for all the Clients and also, providing the analysis on how the Campaign is performing in order to increase the KPI. Helping the clients & Media Managers/Planners for helping them to understand the metrics and KPI for the Campaigns and training Colleauges
JUN 2015 - MAR 2018
Senior Specialist Measurement and Technology
Omnicom Media Group - PHD Media
Managing all campaign optimization in consultation with clients and Monitoring delivery and find ways to optimize based on clients success metrics Daily analysis of campaign performance and delivery, troubleshooting targeting issues, resolve any traffic issues, creative issues and reconcile discrepancies Generating pixel and trackings if required by the client, Campaign execution and reporting, Competitive analysis and media reporting Assist finance with internal and 3rd party delivery reporting to ensure proper revenue reconciliation and day to day client communication Accounts worked on Meraas, Virgin Atlantic, Volkswagen, Ferrero, Dubai World Trade Centre
2013 – 2015
2013 – 2014
Diploma in Marketing and Science
2009 – 2012
Bachelors in Business Management
Reporting and Measurement
Post Campaign analysis
Director of Digital Data at PHD United Arab Emirates
I worked with Umer for two years and never saw anything but a positive, can-do attitude from him. He approaches work with a smile on his face and a determination to get the job done. His technical knowledge is excellent and he is perfectly placed to thrive in the age of digital.
Senior Executive Planning at PHD, United Arab Emirates
I have now been working with Umer for nearly two years at PHD - Omnicom Media Group, with myself being an integrated media planner. As a planner, we rely heavily on technology & measurement individuals to ensure our campaigns are being trafficked, optimized, and drive the absolute best performance for our clients along with other tasks & responsibilities which include accurate specification sheets, regular digital reports, developing & implementing pixels and tags, etc. Umer has proven himself as a reliable and knowledgeable source, and I can ensure my campaigns are in safe hands when Umer is the back-bone that promises optimal deliveries. He has always shown resilience in times of pressure and always lends a helping hand when needed. I frequently come to Umer with more technical inquiries on my digital campaigns who is always able to assist and provide recommendations on the best way forward. I have thoroughly enjoyed having Umer as a trusted and efficient co-worker.
Digital Marketing: Strategy, Content, Buying and Reporting | 7+ years experience of working with multinational agencies
It is indeed a pleasure to know Umer over the past couple of years. As a consummate professional, he is nimble, capable, and always willing to facilitate with his immaculate professional ethics and working prowess, and improve the networking power of his colleagues. It was indeed a joy working with him and I look forward to working with him in the future as well.
Nitish M Srikanta
Senior Officer at Times Internet Mysuru, Karnataka, India
I have worked with Umer for close to 2 years, he comes across as a very focused and determined individual. Also a keen learner with a calm and confident approach towards everything he does. With his technical and industry knowledge, he is a great asset. Working with him was a pleasure.